Israel’s Trendiest Export: Aroma Coffee
Written by: Aaron Katsman | February 5, 2009
For a country known for exporting Jaffa oranges and technology, a new export industry has joined the big 2…Coffee.
It’s well documented that Israeli’s love drinking coffee, but it has been never been considered a big producer of coffee. According to an article in Globes: “Cafe chain Aroma Israel is continuing its international expansion. This week, it opened its first branches in Ukraine capital Kiev and Cypriot resort of Limassol. The openings come a few days after the chain opened its second cafes in both New York and Toronto. All these branches are operated by franchisees, with Aroma directly owning a small stake. The new cafes bring the number of Aroma’s international branches to seven. It also has a branch in the Romanian port and resort of Constanta. Aroma plans to open more branches in New York and Toronto in the coming months.”
While some may be skeptical about opening cafe’s during a serious global economic slowdown, the Aroma owners may be timing this expansion perfectly. After all sooner rather than later the economy will start to pick up, and then they will be well positioned to take advantage of people with higher levels of disposable income that can be spent on expensive coffee.
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