Facebook partners: to Beacon or not to Beacon
Written by: Zack Miller | February 24, 2008
Thinking about Facebook’s Beacon from a partner perspective…
The Techdirt Insight Community recently addressed this issue and posited it to their group of experts.
“Does it make sense for a consumer-facing company to sign on to Beacon — or has the program forever been tarnished? How should we approach using Beacon? In an ideal world, we would like for it to be a way for fans of our products to pass on effective “endorsements” of the product, but we do not want to be seen as doing something intrusive or upsetting. If not Beacon, is there a better way to do this either within Facebook or through a different platform?”
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