Israeli Start-Up Takes Gold in China
Written by: Aaron Katsman | July 31, 2008
With the summer Olympics set to start in a week, an Israeli start-up that monitors water quality just took gold. Blue I Technologies has been selected by Chinese officials to monitor water quality of the pools for the competition. Though they thought they were out of the running, the Chinese weren’t happy with their competitors results and turned to the Israeli start-up and awarded them the contract.
According to a report in Globes, Blue I CEO Tsur Ben-David said, “We thought it was over. We didn’t think that we’d find a place in the Olympics. The pools were under construction and a top German company had won the contract to supply the water quality monitoring systems for four variables, while a US company was supposed to monitor two other variables. But the Chinese were dissatisfied with the results and turned to us five months ago. This contact initiated a process that ended with our systems undergoing a two-month pilot at the Olympic facilities and we were selected to monitor all six variables.”
This has caused a ripple effect (nice pun) as the company has gained a lot of attention and even the Chinese Ministry of Health has contacted them in order to learn more about their water quality solutions.
While no Israeli swimmer or diver is expected to medal in the upcoming games, it’s good to know that Israeli ingenuity and know how will play an important part of the competition.
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Aaron Katsman is Managing Editor of the Israel Opportunity Investor newsletter. He is lead portfolio manager for the Israel Growth Portfolio and Managing Director of America Israel Investment Associates, LLC. For more information, go to www.israelnewsletter.com or call 1-888-327-6179, or email aaron@profile-financial.com.
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