Jacada: Choosing Casinos Over Dogfighting
Written by: Aaron Katsman | July 19, 2007
By Aaron Katsman
IsraelNewsletter.com
While finding no real application for their solution in the Dogfighting wagering industry (a big blow, sorry Michael), Jacada(JCDA) a leading provider of unified desktop and process optimization solutions for customer service operations, decided to focus on a vertical where they can add value and today announced a deal with Harrah’s Operating Company, Inc(HET). Jacada will be providing a system for Harrah’s to quicken the reservation process for both customers and agents, enabling Harrah’s to provide a superior customer service to enhance customer loyalty.
This is a huge win for Jacada, as it helps prove that not only do they have a cutting edge product, but that there is actually a market for it. With a market cap of about $70 million, and almost $36 million in cash, Jacada is still flying under Wall Street’s radar, but high profile deals will surely help in getting the company discovered and that should make for a big boost to the stock price.
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Disclosure: Author’s fund is long JCDA as of 7/19/07. He doesn’t own any other positions in companies mentioned in this article.
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Aaron Katsman is the lead portfolio manager for the Israel Growth Portfolio and Managing Director of America Israel Investment Associates, LLC. For more information, go to www.israelnewsletter.com or call 1-888-327-6179, or email aaron@profile-financial.com.
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